MADDEN’S ICON


LOGO

This icon was created in the image of the Flatirons in Boulder, Colorado,
known as the "Chautauqua Slabs”, resemblance to old-fashioned clothes irons.

 

Beloved mouse character "Pak Rat"

Team character of the softball team "Pak Rats" of Madden employees in the 90’s.
Originally, Pak Rat means "a person who can't throw things away".
It has been adopted as a name in products as the spirit of the company,
which is care about making things and 
uses things carefully.

 

‘C’ pis name

The woven name of the state flag of Colorado.Madden has been a symbol
of legitimacy as a brand in Colorado since its inception.